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Our Story

We build pet products that are functional, comfortable and convenient.

No, we did not grow up with dogs.  A stray dog here, a cat family there – that was our childhood association with animals. All we wanted was to build a fabulous company that solves real problems for urban youth.

In this pursuit, one day, we met a dog parent. And, then another and fell in love with their babies’ wet nose and warm eyes. It was not love at first sight. It was slow, deep, one paw at a time.

We met over 200 dogs and their parents, understood every detail about them. Paws emerged as a critical area of concern. And, that gave birth to our first line of products.